Mirik is a former nightlife promoter and one of the first night mayors in the world, he has played an instrumental role in the reshaping Amsterdam’s nightlife scene into one of the most vibrant and economically robust in the world, and his innovative position is been replicated in major cities around the world, like New York, Paris and London.

Nowadays Mirik Milan is a nightlife advocate, co-founder of VibeLab and author of the paper ‘Governing the night-time city: The rise of night mayors as a new form of urban governance after dark’. In January 2020 the journal Urban Studies released this first qualitative study on night mayors around the world.

In 2018 VibeLab was launched in collaboration with Lutz Leichsenring. VibeLab is a purpose driven consultancy agency, developing strategies and trailblazing a largely untapped research field: life at night. In 2017 VibeLab launched a research methodology to build data culture in cities named Creative Footprint (CFP). CFP measures and compares the creative impact nightlife has on cities around the world. The study was conducted in 8 cities till date including Berlin, New York and Tokyo. Since 2018 VibeLab has worked in more than 25 cities creating nighttime economy strategies, doing research and conducting stakeholder engagement.

Over the years Mirik’s mission stayed the same to always bridge the gap between government authorities, nightlife creatives and local communities. With VibeLab the mission continues only now he hopes to create change with sustainable solutions, backed by data to make cities thrive at night.